SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

Our approach to SEO is uniquely built around what we know works…and what we know doesn’t work. With over 200 verified factors in play within Google’s search algorithm, most agencies will rely on old tactics that no longer work, or guess with new tactics that they hope will stick.

If you want to learn more on SEO and how it works. Please visit this Blog page.