The App Store is central to Apple’s ecosystem. Boasting hundreds of thousands of downloadable applications, Apple holds a commanding position in the battle for mobile OS dominance.
Google's Android operating system is a heavyweight in this arena. The open source model and diverse range of handsets make this flexible and powerful tool a developer’s favourite. The opportunities to build and market creative and engaging apps grow daily.
A Cross Platform app takes full advantage of code that can be shared between OS which makes development faster. HTML5 is the most widely used language for non-native apps. You can still build additional plugins to interact with a phone’s features.